phaded.co.uk

EE Tech for Good Q1

Brief

EE partnered with Ideal Home, T3, and Games Radar to create a series of narrative-driven videos and photos that showcase how smart tech enhances everyday life. The aim was to move away from traditional "to-camera" content, focusing instead on engaging, story-led visuals for both print and digital.

Solution

We delivered three tailored shoots across London, building worlds around each talent. From neon-lit gaming setups to cosy editorial interiors, every film reflected its publication while naturally weaving EE’s performance into lived moments.

Key Stats

2 Day Shoot

3 Brands

3 Hero films

1 IG reel

40 high-res stills

BTS content

‍

Working with Phaded was a fantastic experience. Extremely knowledgeable and creative from preproduction to post. Every step of the process was clear and extremely detailed. During the preproduction stage they always tried to make themselves available for last minute calls and were a valuable part of the ideation stage of our project. On shoot days Phaded and their team were highly professional but friendly which allowed the day to run smoothly as well as bringing a warmth to set, making everyone feel comfortable and welcome. During postproduction, timelines were kept to and communication was spot on. The final output was extremely well executed and the brief was followed precisely. I would highly recommend Phaded for all of your production needs.

Daniel Gould

Senior Creative Producer at Future Publishing