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• London, Birmingham + Sheffield
• Global usage in perpetuity
• Editorial-style image library
• Multi-platform campaign rollout
• Used across digital, print + OOH
• Recruitment-focused brand storytelling
We partnered with HSBC and Hogarth to create a global photography library for the HSBC Graduate Programme across London, Birmingham and Sheffield HQs. The brief was to move away from traditional corporate imagery and capture a more human, cinematic view of modern working life.
Across 4 shoots, we created an editorial-style image library focused on real interactions, ambition and individuality inside HSBC’s offices. Every frame was composed with flexibility in mind, giving the brand a versatile bank of imagery for global recruitment, digital, print and OOH campaigns.
• 4 UK HQ campaign shoots
• London, Birmingham + Sheffield
• Global usage in perpetuity
• Editorial-style image library
• Multi-platform campaign rollout
• Used across digital, print + OOH
• Recruitment-focused brand storytelling




















• 4 UK HQ campaign shoots
• London, Birmingham + Sheffield
• Global usage in perpetuity
• Editorial-style image library
• Multi-platform campaign rollout
• Used across digital, print + OOH
• Recruitment-focused brand storytelling