LEGO Education x Steve Backshall

Ogilvy asked us to create launch content for LEGO Education with Steve Backshall, introducing new STEM sets through curiosity and learning through play. The content needed to make the product benefits clear while staying warm and engaging.

We built the shoot around Steve’s natural authority and enthusiasm, using real interaction, product detail and a calm at-home setting to bring the sets to life. From one shoot day, we captured hero film, YouTube content, BTS and stills.