LEGO Harry Potter

LEGO Harry Potter

Brief

Ogilvy asked us to create social-first content with James and Oliver Phelps for LEGO Harry Potter’s Back to Hogwarts campaign. With a limited talent window, the content needed to capture genuine fan energy while landing the product reveal clearly.

Solution

We built the shoot around the twins’ natural chemistry, balancing spontaneous reactions with planned product moments. In just two hours, we captured a hero reel, cutdown and stills across multiple formats for social, web and CRM.

Key Stats
  • 2-hour shoot at LEGO Square
  • 2 global stars (Phelps Bros)
  • 60s hero reel (9x16 + 16x9)
  • 15s cutdown
  • 20+ stills for web + CRM
  • 1M+ views in 24hrs
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    Key Stats
  • 2-hour shoot at LEGO Square
  • 2 global stars (Phelps Bros)
  • 60s hero reel (9x16 + 16x9)
  • 15s cutdown
  • 20+ stills for web + CRM
  • 1M+ views in 24hrs