Neutrogena x Ruby Loot

Brief

We were brought on by Ogilvy to produce a stills campaign for a new collaboration between Neutrogena and cult T-shirt label Ruby Loot. The aim was to create a laid-back, editorial-style image set that felt effortlessly cool, rooted in a nostalgic, 90s-inspired aesthetic feat 3 products.

Solution

We shot everything in 1 day in West London with talent Ash Holme, TikTok creator with over 1.6M followers. Shot over a single day in London with a small crew, the approach was deliberately light, letting the product sit subtly in the frame.with the images feeling effortlessly fun and nostalgic.

Key Stats

1-day shoot

3 t-shirts, 3 products

6 high res campaign stills + bts content

Super fast turnaround

6-month digital + social usage