The Health Lottery

The Health Lottery

Brief

We partnered the The Health Lottery to create content highlighting the real impact of its funding. The aim was to tell story-led, human narratives across a range of good causes, designed for press, social and digital platforms.

Solution

Over 12 months, we travelled across the UK capturing stories within communities and organisations. Each project was approached as a standalone narrative, while maintaining a consistent tone, building a body of content designed to work across press, social and YouTube.

Key Stats

12-month partnership

UK-wide

Multiple community stories

Photography led

Press + social distribution

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Key Stats

12-month partnership

UK-wide

Multiple community stories

Photography led

Press + social distribution