Vodafone

Vodafone Everyday Lifestyle

Brief

We worked with Vodafone Business and Ogilvy on the “Think Big, Start Small” campaign, creating influencer-led content that spotlighted real small business owners. The aim was to show how Vodafone supports businesses at every stage, through real stories.

Solution

We approached it as episodic content from the outset, shaping each story with the talent. Shot across multiple locations, we built controlled setups that felt natural on screen, then delivered a flexible set of social content designed to scale across platforms.

Key Stats
  • 50+ Deliverables
  • 350K+ Views
  • 2M+ Impressions
  • 75+ High Res Stills
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    I lead the influencer content creation for some the worlds most iconic brands as part of Ogilvy's specialist influence discipline. One of which, Vodafone Business has a main objective of supporting start-up and scale-up business in the UK. As such we worked with Phaded to produce content after a 5 Ambassador content series inline with our global strategy. In short, their work ethic/turnaround time is second to none and planning & cost detailed yet honestly priced. Their fluid agility and ability to pivot was invaluable when creating content in the thick of a brand new pandemic and the content was exactly what we'd expect of a fresh young agency. Above all else they are simply some of the most genuine, personable people you'd want to work with.
    James Baldwin
    B2B Head of Influence at Ogilvy

    Key Stats
  • 50+ Deliverables
  • 350K+ Views
  • 2M+ Impressions
  • 75+ High Res Stills