Guinness St Patricks Day

Born Social asked us to produce a celebrity-led Guinness campaign with Laura Whitmore, built around the energy of Paddy’s Day. The shoot needed to deliver a hero film, social cutdowns, BTS and stills from a single location.

We planned the production around one efficient shoot day, managing celebrity talent, 20 cast, crew, location and multiple deliverables without losing the creativity of the idea. The result was a full campaign asset bank built from one tightly structured shoot.